Google announced April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.
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These changes will make it easier for mobile users to find relevant, high-quality search results that are optimized for their devices, creating a better search experience. Google provides very clear recommendations on what you can do to make your website mobile-friendly. If your business website as not yet adopted responsive design, here is where to start:
Check out Google’s guide to mobile-friendly websites.
Take the Mobile-Friendly Test to see how your website stacks up. You can test a single page or all to see exactly what Google’s search algorithm is looking for.
Your web developer can generate a Mobile Usability Report to help identify any issues with your website when viewed on a mobile device.
Google recommends responsive web design as the industry best practice for websites. A responsive website seamlessly adapts itself to whichever device it is being viewed from. While responsive web design should be your ultimate goal, creating a fully responsive site can present a challenge for many small business owners. However, simply using Google’s guidelines to optimize your existing website for mobile platforms will help greatly in the meantime.
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